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1. Write Rubbish

If your content makes no sense, if it’s dull and irrelevant, if not even your mother would make it all the way through, then you can be sure it will be bad for SEO. Make content interesting, make content readable, make content fun!

2. Duplicate It

There’s nothing quite so annoying as content repeated again and again. I mean, there is NOTHING so annoying as content which is repeated time after time. Really, repeating content again and again and again is really, REALLY, really annoying. The search engines don’t like it either, you might even describe it as SEO’s worst nightmare. Don’t use content which is duplicated (or even just summarized) elsewhere on the internet — even if it’s your own copyright, especially if it’s duplicated on the same site. Check for originality on copyscape.com if you’re not certain, and even if you are. Even if the content is your copyright and has been copied by someone else, it can hit your SEO if the copying site has a higher Page Rank than yours.

3. Make It Invisible

For search engines, invisible text equals SEO scam. Technically, making content invisible to the naked eye — for example, making it the same colour as the background or making it transparent or putting it in comment tags — comes under the heading of “Black Hat SEO”, or cheating. It’s a way of artificially loading content with keywords [SEO, content, search engine, timeshare, cialys, pre5cription5] to bump up the density, and the search engines got wise to it years ago. It will hurt your SEO.

4. Use JavaScript To Present It

Search engines just won’t index content which is provided by JavaScript. There have been too many SEO scams using scripts in the past and Google and the rest aren’t taking chances any more. If all you can see in the content source code is a ton of JavaScript, then you can be sure that the search engines won’t be seeing it either.

5. Make It Chaotic

Content should make sense. Part of that is how it is organised. One of the best ways to ruin your SEO is to order content in an illogical, inconsistent fashion so that the reader doesn’t know whether they are at the beginning, middle or end. This extends to your <h> tags: use them in the order <h1>, <h2>, <h3> … <h6>. Keeping content organised means the search engine spiders can crawl it, index it and rank it to the best effect.

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This may not yet be the Golden Age of Content, but it IS coming. Getting those all important search engine places has, until now, been a matter of juggling organic search elements.

These include keyword factors like good meta tags, keyword density in text, internal links and even the domain name itself, domain registration age and history, good backlinks and relevance to the topical neighbourhood, the age of links and the quality of the sending domain and metrics such as the time spent on pages and the number of searches.

Google’s current algorithm certainly has some direct analysis of content beyond keyword densities, and there is some speculation that further content endorsement comes from good old human beings (search specialists will also tell you that a good route to prominent Google placement is via the The Open Directory project — dmoz.org –which is entirely human-based).

Google’s own comment on their search algorithm is simply: “Google’s complex automated methods make human tampering with our search results extremely difficult”.

Google watchers say the algorithm changed last year to the detriment of many existing sites using the arsenal of so-called “White Hat” tricks such as keyword density and Long Tail. One way of regaining SEO that seemed to work was increased pagination: more content. It seems as if Google (and other search engines) have good, relevant and interesting content in their sights.

But isn’t that what search engines were meant to be? Somewhere people went to find readable pages relevant to their interest.

You should take note of this now. Don’t abandon White Hat, but be aware that your site should be more than a series of search engine algorithm tricks. Content is king.

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I’ve had a recommendation of one interesting way to see if your Google Ad Sense is optimised for the number of words.

I have no idea if it works, I can ramble on for ages and this site is more about information than making money, but I leave it to you.

• Resize your browser window to fit 800 by 600 pixel resolution (although most of the world has a bigger screen these days, this size is still counted as the average).
• Create a page with three columns below the page title in a H1 tag. In the first column put your menu. In the third column put an Ad Sense “Wide Skyscraper” ad (160×600).
• Now paste the text into the second column and reload the page to see what the ad bot thinks is appropriate. If the ads match your topic, fine. If not, rewrite the text or add more or remove fillers. If the middle column is taller than the height of the ad then, says the model, you’ve written too much.
• Next, link to the page and leave it alone until Googlebot has fetched it between two And four times (indexing is usually two days). Two days after the last Googlebot visit (around day six) check again to see if the ads still match your content keywords. If not, tweak your wording and go again.
• When all is stable, you know you’ve achieved the optimal number of words per page.

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