The Bikini Effect

September 3rd, 2007

I discovered an interesting post on SEO Blog spidersecret.com the other day, although it dates back to July 24.

Headed “So what if you give most of it away?: The Bikini Concept“, it discusses the thorny question of free content in an original way.

Put simply, a bikini displays almost all the vital assets of a beautiful girl (or an even an ugly one) yet despite this giveaway concept, it remains more exciting than a less revealing one-piece exactly because of what it doesn’t show.

Lure on a G-String

It’s easy to apply this to content. Give almost nothing away and your reader is likely to become frustrated and drift off. But the more you give the deeper he or she is likely to go. Draw them in far enough and they are more likely to buy the bits they cannot see because they can see the quality that’s on offer.

However, there are differences too. Unlike the bikini, there is scope to hide more content than you reveal and still achieve the same results, as long as what is on show is of the highest standard. The issue is having enough quality content to show to all comers.

The Bikini in Action

Once again the message is to create as much quality content as possible: write often and write soon.

I’m often asked why I produce this site when all I’m doing is giving away content trade secrets for nothing! The reality is that all this site will practically achieve is to whet the appetite of people needing content answers. When they appreciate just how much I know about the subject, they are more likely to ask for a private opinion on how their website could be made better. The bikini effect in action.

And that’s just as well, because it’s probably the only time I’ll experience the bikini effect myself!



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