A friend of mine has recently launched a blog on an unsuspecting world, starting from scratch.
She downloaded a copy of WordPress, bought some blog-only web space for a startling £27 a year and took one of the many WordPress themes and tweaked the content until it looked right to her. This all happened on June 27.
Then she regularly surfed the web news directories, pulled out the stories that caught her eye, rewrote them and stuck them on her new site at the rate of at least three a day.
Now, with a bit of a tweak here and there, and the inclusion of a WordPress plug-in that creates a sitemap on the fly, she is beginning to scent the sweet smell of success. While her blog has no PageRank and so far no-one is linking to it, she is already getting a daily index from Google and others.
I can’t tell you much more. I’ve promised that I won’t let on what the blog is called, or link to it: apparently, she’s using it as a test bed to see just how hard (or easy) it is to get top SEO purely from content. If it were me, I’d be shouting it from the rooftops, but then I’m a bloke so I have an ego to massage.
I can admit that I’m extremely jealous of her success because for technical reasons I’m still unable to add any pages to the site which is my day-job.
But my friend is right. It proves that once you take away all the coding factors, like semantic XHTML and proper linkage to and from the site, good SEO is REALLY all about content these days.
Provide good content, and provide it regularly, and Google and its rivals will come knocking.
According to best estimates of when the next PageRank update takes place, we have just 55 days to see how much daily indexing equates to good PR.