Category: Writing
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Key facts about keywords
There is still much uncertainty about keywords and it’s not surprising: because keyword “science” is not — and probably never will be — settled at all. The temptation is to “stuff” content with as many relevant words as possible in …
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You say potato and I say potato – the language of SEO
Scotland — and the world — lost a whole language last week. Retired engineer Bobby Hogg, the last native speaker of a dialect originating from a remote coastal village in northern Scotland, died aged 92 — and so did …
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Hidden text that works for everyone!
So hidden text on the web is a BAD THING, we all know that. Gone are the days when it was considered cool to stick loads of words on a page — usually at the bottom — in the …
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The Bikini Effect
I discovered an interesting post on SEO Blog spidersecret.com the other day, although it dates back to July 24. Headed “So what if you give most of it away?: The Bikini Concept“, it discusses the thorny question of …
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News from The Front
I’m still amazed at the number of people who ask for a “splash page” on their site: preferably something with lots of animated gifs “because they look nice”. It’s become almost a mantra with me that home pages must provide …
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The Case for Web Content Planning – Part 1
If you’re new to the wide world of the web, or even considering the relaunch of an existing site, then you should really be giving some thought to a strategy for content. A lot of sites around today happened without …
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Why Content is on the Rise
This may not yet be the Golden Age of Content, but it IS coming. Getting those all important search engine places has, until now, been a matter of juggling organic search elements. These include keyword factors like good meta tags, …