Category: Content

  • Does Size Matter?

    So what’s the “ideal” number of words of text, as far as SEO goes? 300? 500? Look at Google’s high fliers and you’ll see that their pages weigh in at anything between at 2k and 100k, but what does that …

    Continue reading

  • Copyright Part 1

    People’s view of copyright depends very much on where they stand. I’m not talking about nationality, although that is a problem with the global nature of the web: what may be copyright in one country may be free for all …

    Continue reading

  • How Long Does Copyright Last?

    Generally, for published material — literary, dramatic, musical and artistic — work remains in copyright in the U.K., the E.U. and the U.S. until 70 years after the death of the author. Literary, dramatic, musical or artistic works: until 70 …

    Continue reading

  • Who Are You Writing For?

    This is probably the most crucial question content managers must ask themselves. Who are you writing for? People? Or Search Engine spiders? There’s no easy answer. After all, good search engine placings are essential to get people coming to see …

    Continue reading

  • Content or Presentation?

    I’ve been looking at a friend’s website recently. It’s been around a while, sat comfortably at the top of Google’s rankings on keywords and was very popular according to the visitor statistics. That was until mid-December 2006. There began a …

    Continue reading

  • In The Picture

    Suppose, just suppose, that mankind were descended from cats and not primates (I’m not a fan of Intelligent Design), how different would life be. Well for a start, all those X-Files episodes shot by the light of a eight-year-old’s birthday …

    Continue reading

  • How to write: [Room] 101

    Would you be able to write any better with Big Brother looking over your shoulder? It’s worth a try. George Orwell, the man who described Big Brother (pictured) and Room 101 in his apocalyptic novel 1984, left budding pensmiths …

    Continue reading

  • Stop Being So English!

    English is the world’s favourite language (only Mandarin is spoken by more people but most of them live in one country so it doesn’t really count) and so — it is said — that’s why Brits won’t learn a “foreign” …

    Continue reading

  • Content management systems and accessibility

    In a recent post on Roger Johansson’s excellent 456 Berea Street site, the subject of Content Management Systems (CMS) and accessibility is discussed. I have recently been involved in the selection of a CMS and accessibility was at the forefront …

    Continue reading

  • First Writes

    There are many ways of getting content on your site but the simplest of all is to write it yourself. By the age of 10 most of us think we have writing cracked. And by the age of 20, …

    Continue reading