Category: Strategy
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The Truth About Modern Content
The mantra “Content is King” has been bandied around for years now: it was certainly huge when I started this blog in 2007. As a “content person” I’ve always wanted this to be true, and acted as if it was…
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The Case for Web Content Planning – Part 1
If you’re new to the wide world of the web, or even considering the relaunch of an existing site, then you should really be giving some thought to a strategy for content. A lot of sites around today happened without …
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Content By The Numbers
So why beef up the content on your website? The logic goes that the more people you get to come to your website, the more business you get. Logical really … It used to be said that success on a …
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Five Reasons to have a CMS
1. Because you always have access to your content Managing content using flat-XHTML and a code editor means you ALWAYS need a code editor. Even if you have a team running a round-the-clock service there will always be gaps. A …