Category: Content
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Why Content is on the Rise
This may not yet be the Golden Age of Content, but it IS coming. Getting those all important search engine places has, until now, been a matter of juggling organic search elements. These include keyword factors like good meta tags, …
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Make Yourself Clear
I spotted this sign recently in a major NHS children’s hospital and I had to smile (perhaps that’s the point, though I reckon the humor is too nerdy for most kids — or their parents). It’s an example of colour …
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Content By The Numbers
So why beef up the content on your website? The logic goes that the more people you get to come to your website, the more business you get. Logical really … It used to be said that success on a …
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Mean what you say, say what you mean
Everyone likes good publicity: just look at the film posters quoting reviews of the movie. Of course, these can be … misleading. A recent blurb for the TV movie The Girl in the Café quoted The Oregonian newspaper: “An endearing …
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Five Reasons to have a CMS
1. Because you always have access to your content Managing content using flat-XHTML and a code editor means you ALWAYS need a code editor. Even if you have a team running a round-the-clock service there will always be gaps. A …
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Too many repeats
Surfing websites like I do all the time, I’ve become very good at spotting those which have been crudely SEO’ed to within an inch of reason. It’s very easy to get sucked in by the great Nirvana of good …
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If It’s Broke, Fix It!
Sometimes you could almost believe in gremlins, the evil little creatures Second World War airmen used to blame for errors which cropped up inexplicably from time to time. Every so often something breaks on a web site like JWC. …
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Turning the Tables
Repeat after me: “Tables are evil, and must be destroyed”. Now, lest you think I’ve got a vendetta going here against IKEA, let me assure you that the tables I’m talking about are those first defined in 1994’s guidelines for …
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Getting Started
In Britain, newspapers will design whole pages around a killer headline: indeed, a very thin story can be sold by a few well-placed words, especially if a big “sexy” picture is thrown in to the mix. On the internet, which …
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Yes, You Can Write!
People often say: “There’s no point in me writing content, I can’t write.” Yet, paradoxically, these same individuals are often the most fluent people I’ve ever met, especially when it comes to their specialist subject. I’ve recently been advising a …